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How Fortnite Turned ‘Free’ Into $3B In Profits

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But in September of 2017, Fortnite’s second iteration, “Battle Royale,” hit the web, and went on to spend much of 2018 going viral. “Fortnite is everywhere because the barrier to entry is so low,” said Jeff Gerstmann, editor-in-chief of Giant Bomb, a video game review site. The Magic of Micro-Transactions.