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How Fortnite Turned ‘Free’ Into $3B In Profits

PYMNTS

But in the year 2018, that changed – the word went from being a piece of anachronistic English to a certified cultural phenomenon (albeit spelled a bit differently) that almost no one was anticipating. So how did Fortnite do it – and can it keep the party going? The Magic of Micro-Transactions. It will certainly be a challenge.