Digital-First Economy Redefines Retail And Consumer Behavior
PYMNTS
DECEMBER 24, 2020
When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. The latest research shows 40 percent of surveyed shoppers report doing fewer activities in stores and more activities online — this is up from the 12 percent who reported doing so on March 6.
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