Digital-First Economy Redefines Retail And Consumer Behavior
PYMNTS
DECEMBER 24, 2020
When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. For eCommerce Amazon touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 percent in Q1 2020, but roughly even since 2016. For Q2 2020 Amazon took 9.0
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