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Additionally, according to newly released data from Cayan, consumers are getting increasingly used to using EMV in their day-to-day lives — 42 percent of consumers use chipcards three or more times per week while shopping. Not surprising, since there are more than 700 million chipcards in circulation in the U.S.
The exhausted holiday shopper didn’t hate going to the mall because she had to swipe a card to buy stuff, and the line languisher didn’t get angry because they had to use a chipcard to dip and pay. Because that part works fine.
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