How Brands Can Turn B2B Buying Into A Positive Experience
PYMNTS
SEPTEMBER 14, 2020
"The Amazon experience" is now a worn-out catchphrase in the world of B2B eCommerce. But B2B eCommerce is not the same beast as B2C. The core difference between B2B and B2C is that in B2B, the individual researching and buying has a job to do,” King said. It is their job. A Unique Experience. noted King.
Let's personalize your content