How Brands Can Turn B2B Buying Into A Positive Experience
PYMNTS
SEPTEMBER 14, 2020
But B2B eCommerce is not the same beast as B2C. Certain experience can, indeed, be replicated across a consumer-to-business shopping context, and end-goal in both scenarios for marketplaces is to please the online shopper. It's a small but fundamental difference in mindset between B2C and B2B digital transformation.".
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