Step Aside, Millennials — Why Fintechs Are Targeting Baby Boomers & Retirees
CB Insights
JULY 25, 2019
The goal is to help a parent or grandparent independently make purchases for essentials like food, medications, and entertainment, while blocking transactions that are more likely to be linked to fraud, such as wire transfers, over-the-phone purchases, and international charges. . Source: True Link Financial.
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