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New York-headquartered PAAY, a consumerauthentication innovator co-founded in 2011 by James Ruffer and Yitz Mendlowitz, has a new security solution that aims to obliterate hacking and fraud threats. Cyberattacks have jumped 273 percent in the first quarter of this year over the same period in 2019. also known as 3DS 2.0
Thirty years later, I find their tagline a rather fitting metaphor for the Equifax data breach and the flurry of headlines made by everyone who now wants to take them — and their two credit reporting agency compadres, Experian and TransUnion — out to the regulatory woodshed. I think we all know the answer to that question now.
was nearly one of the “last to the EMV table,” a lot of lessons could be learned from the markets that came before. Mobile can serve as a very unique identifier when it comes to consumerauthentication. “A consumer’s identity becomes both them as a person as well as the device and how it is used,” Alexander said.
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