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Careful attention to regional payment trends also helps merchants retain customers, even if the first attempt to charge the payment credentials is unsuccessful. It might provide one free month if they refresh their payment credentials, for example. Avoiding Payment Failure .
Consumers aren’t bothered all that much about having their card credentials compromised. They bear no liability, so, although an inconvenience, it’s not as if they’re worried about how those credentials can be used down the road. They know they won’t be – and even if they are, they’re totally off the hook. Here in the U.S.,
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