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Typically, financial institutions (FIs) are a tougher sell than endusers when it comes to new money-moving products. After all, FIs are the ones who have to integrate the solutions they choose, ensuring that they work — and work fast — and keep their customers’ financial datasecure. That’s why ubiquity is so desirable.
Because we’ve all seen what happens when we let the shiny new toy syndrome (aka what’s best for the innovator and not the enduser) drive innovation. Prepaid is another product category that sounded good to innovators but perhaps less compelling, at least so far, to the intended enduser. Take checkout.
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