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Last year, starting in about August, the big EMV countdown was underway — though the question as to whether they were going to “make it” was already answered. 1, around half of “big retailers” had EMV while smaller retailers were clocking in at 10 percent to 33 percent, depending on whose count one liked. They weren’t.
Square’s POS system was included a very elegant NFC/EMVchip reader — Apple Pay accepted as part of that package. Square is encouraging their merchants to accept Apple Pay — and maybe to even get consumers to want to use it. The unofficial account is that the acquiree wanted more money than the acquirers wanted to spend.
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