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Additionally, according to newly released data from Cayan, consumers are getting increasingly used to using EMV in their day-to-day lives — 42 percent of consumers use chipcards three or more times per week while shopping. Not surprising, since there are more than 700 million chipcards in circulation in the U.S.
Our data has shown that cardsenrolled in Visa Transaction Alerts have fewer fraudulent transactions than cards without transaction alerts. issuers must provide consumer credit, debit and reloadable prepaid Visa cardholders with an option to enroll in transaction alerts.
Chipcards removed at least some of the gains to be had from counterfeit cards – although, according to Barnhardt, “All this fraud has to find a home. Because these are based on valid Social Security numbers, they will usually not be flagged at either the point of new account enrollment or at the transaction.
Barnhardt related that with the advent of chipcards in the United States, fraudsters have been looking for new avenues through which to continue their criminal enterprises. The data is out there now, more than ever before – and, as he said, all stakeholders need to be proactive in the battle.
The exhausted holiday shopper didn’t hate going to the mall because she had to swipe a card to buy stuff, and the line languisher didn’t get angry because they had to use a chipcard to dip and pay. Because that part works fine.
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