Remove Compromise Remove Digital Conversion Remove Transactions
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Why Retailers Should Care About Google’s Eddystone Beacon Upgrade

PYMNTS

Without proper access, there’s no way to unscramble the eight-bit identifier code and no way for snoopers to eavesdrop on digital conversations. It’s very easy to provide security layers which compromise the user experience,” Matias said.

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Should Retailers Require Mobile Shoppers To Log In?

PYMNTS

While the average conversion rate for both logged-in and guest checkouts are comparable, the latter experience is more uniform for most retailers by its inherent uninvolved nature. Especially if it seems like digital conversion rates seem to be heading in the opposite direction.