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If a prospective borrower’s credit improves or if the rate on a loan is lower, the technology automatically presents the end consumer with pre-qualified loan options that align with their credit profile. “Given credit criteria and rates change all [the] time.
He believes the main differentiator is that the products are made with real coffee and provide real energy to keep consumersalert and energized, making them a great pre- or post-workout snack. When it comes to standing out in the market, Fayad said the company is “pioneering this like-new category in caffeinated natural snacks.”
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But there are significant considerations issuers must also keep in mind when it comes to cardholder alerts. For issuers, Ahlawat believes that there is a benefit when the issuer’s brand is attached to the alert – it only reinforces that relationship with that consumer.
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