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First, there was the Fed’s decision to slow faster payments progress via SameDayACH because it wasn’t ready to approve another processing window during the day. SameDayACH and the card rails – both of which allow for money to move fast into consumer and business bank accounts for every consumer with a debit product.
The letter highlighted that access to the payments systems today is only possible through incumbent intermediaries – the banks and the card networks – which have not kept pace with the needs of consumers and businesses. Oddly, the push for faster payments also comes at the same time when payments in the U.S.
ACH rails now settle same-day, three times a day. NACHA is examining additional windows for weekends and has increased the limits for how much money can be sent over those same-dayACH rails. Instead, it’s a lack of certainty that goodfunds are on the way — and when they’re expected to arrive.
Consumers know that payment methods bearing their brand are accepted at tens of millions of merchants globally and that when they use those products, they work reliably. Certainty of goodfunds is what they need to plan their cash position, as is the certainty that the funds moving across the networks are secure.
On a more pragmatic level, this study and the notion of sunk cost speaks to one of the biggest frictions that consumers and businesses — and mice too, if they had to shop and pay for stuff — face across the commerce landscape. Today, consumers and businesses spend a lot of time waiting for things. consumers spent waiting.
Consumers live in a real-time world. That expectation increasingly extends to how consumers want to access their money. The concept is both incredibly simple and incredibly intuitive: Offer customers 24/7 access to goodfunds on demand, however and wherever they want them. An Explosion of Rails .
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