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AppBrilliance , a pioneer in real-time payment solutions with its cutting-edge Money API platform, is leveraging a recent rule change by The Clearing House to expand use-cases for Real Time Payments (RTP) to closed-loop digital wallets in the US. Outside the U.S., Eric Smith, AppBrilliance’s Founder and CEO.
Western Union CEO Hikmet Ersek told Karen Webster that real time means that receivers will have funds available to spend within minutes, enabling new real-time, cross-border, cross-currency payments capabilities for C2C, B2C and B2B usecases. “We Changing The Landscape And Overcoming The Challenges .
The letter highlighted that access to the payments systems today is only possible through incumbent intermediaries – the banks and the card networks – which have not kept pace with the needs of consumers and businesses. on board because it offered a solution for usecases where same-day was essential.
This new feature, available to PayPal customers in good standing, leverages the company’s partnership with Chase, and Chase’s connection to The Clearing House’s RTP network, to move money instantly into the bank accounts of consumers and SMBs. That’s roughly 95 percent of consumers in the U.S., In the U.S., Not exactly.
Consumers, not so much. In fact, as Ingo Money CEO Drew Edwards pointed out to Karen Webster in the most recent edition of their “how to instant” conversations, consumers more or less don’t know the payments rails exist — and are really only ever concerned with a single question: “How am I gonna get my money?”.
And how much are consumers willing to pay to get that certainty? In Amazon’s case, that takes the form of holding 50 percent of all eCommerce spend and more than 6 percent – and growing – of all retail consumer spend. Consumers stick to what they know will deliver a predictable outcome. Certainty as Retail’s Disruptor.
On a more pragmatic level, this study and the notion of sunk cost speaks to one of the biggest frictions that consumers and businesses — and mice too, if they had to shop and pay for stuff — face across the commerce landscape. Today, consumers and businesses spend a lot of time waiting for things. consumers spent waiting.
Consumers know that payment methods bearing their brand are accepted at tens of millions of merchants globally and that when they use those products, they work reliably. Retail payments innovators have tapped into that ubiquity-driven certainty to enable new usecases that extend their reach. That creates certainty.
Card rails that run in reverse can push payments from corporates to consumers instantly and are being used to push loan proceeds from alternative lenders and sales from acquirers to SMBs in real time too. Instead, it’s a lack of certainty that goodfunds are on the way — and when they’re expected to arrive.
Consumers live in a real-time world. Their use of mobile devices fuels the expectation that what happens on the other side of a click or a swipe will be delivered in real time — or as close to it as possible. That expectation increasingly extends to how consumers want to access their money. An Explosion of Rails .
Businesses now see the value and competitive opportunities in many C2B, C2C and B2C real-time payments usecases. They are investing in ways to make them happen right now, using the rails available to them. There, existing rails and new flows are giving people and SMBs access to funds faster with an obvious ROI for the business.
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