How Fortnite Turned ‘Free’ Into $3B In Profits
PYMNTS
JANUARY 5, 2019
“Fortnite is everywhere because the barrier to entry is so low,” said Jeff Gerstmann, editor-in-chief of Giant Bomb, a video game review site. The Magic of Micro-Transactions. Freemium models can generate a lot of revenue, but they do not have a stellar track record when it comes to delighting consumers.
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