How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members
PYMNTS
JULY 1, 2020
Credit unions (CUs) have long relied on personalized banking approaches and trust to retain their members, but those that cannot meet all of their members’ needs are at serious risk of losing them to other financial institutions (FIs). billion in assets, more than 343,000 members, 33 branches and four back-office service centers.
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