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The layer of defense WAFs provide is crucial in maintaining the integrity and security of the data pipeline. DataEncryption and Management Sensitive pieces of PII are encrypted with unique keys as soon as our APIs index them. The encrypteddata is then written to our database.
Loss, corruption, improper use, and unwanted access to a company’s data assets can lead to immense negative publicity, which in turn can cause irreparable reputation damage, fines, sanctions, and loss of profits. Moreover, companies need to follow dataprivacy and compliance requirements to stay in business.
It’s shocking that a company of Yahoo’s size and long history could fall prey to such attacks and that there were no countermeasures, such as dataencryption, in place to prevent them.”. SocialSecurity numbers were exposed in more than half of all breaches last year.
trillion in 2025, and the increasing number of dataprivacy regulations, like CCPA and the GDPR, businesses need to use confidential information intelligently. Data masking offers a smart way to minimize or eliminate compliance requirements while maintaining day-to-day operations. Well get into encryption a bit more, later).
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