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This increase was driven by fraudsters leveraging sophisticated techniques, such as fraud networks, phishing scams and AI-generated deepfakes, to trick victims into authorising payments. Mitigating APP fraud While refunds provide some level of protection for individuals, they are perceived as a constant burden for financial institutions.
The urgency to manage AI-related identity risks, including deepfakes , is low in the UK with around one third (35 per cent) already having a strategy in place to manage threats of this nature. Only 45 per cent of global organisations have implemented multi-factor authentication (MFA). respondents saying the same.
Fraudsters are continuously finding new sophisticated ways of leveraging AI to carry out cyber threats, with traditional fraud prevention methods, which rely on fixed rules and human intervention, being no longer sufficient to detect and mitigate the complex and evolving tactics used by fraudsters. keystroke dynamics or mouse movements).
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