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The PSR’s new fraud refund rules: A step forward, but is it enough?

The Payments Association

As fraud continues to rise, especially with the emergence of AI-powered scams, is this new regulation enough to tackle the ever-evolving threat of financial fraud? As scams become more advanced, even the most cautious consumers are falling victim. AI is a double-edged sword in fraud prevention.

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Navigating the rise of AI-enabled fraud

The Payments Association

Understanding AI-enabled fraud As fraudsters invest in more sophisticated technology, including deepfakes, synthetic identities and automated phishing, the need for payments firms to adopt better AI-driven fraud detection systems grows. fingerprints, facial recognition), and behavioural biometrics (e.g.,

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