Vietnam’s MSB Taps Backbase to Power Digital Banking Transformation
Fintech News
NOVEMBER 17, 2024
Maritime Commercial Joint Stock Bank (MSB) has chosen Backbase ‘s Engagement Banking Platform to modernise its digital banking services. The bank will work with Backbase and its partner, SmartOSC , to implement the platform and create a unified, customer-centric experience for its 5.4 million retail and 100,000 enterprise customers. This move is part of MSB’s ongoing digital transformation strategy to streamline its offerings and enhance customer service.
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