Step Aside, Millennials — Why Fintechs Are Targeting Baby Boomers & Retirees
CB Insights
JULY 25, 2019
Fintech is often associated with digital tools targeted at tech-savvy millennials. But there is a growing market of fintech companies serving the unique financial needs of Baby Boomers and older retirees — and for good reason. Fintech services for seniors are targeting a range of sub-categories. Source: Capital One.
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