Step Aside, Millennials — Why Fintechs Are Targeting Baby Boomers & Retirees
CB Insights
JULY 25, 2019
Startups are now eyeing opportunities to develop fintech services aimed at helping older individuals improve their financial well-being, from estate planning to fraud prevention, aiming to provide this potentially lucrative — and increasingly tech savvy — demographic with more power over their finances. Source: Deloitte.
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