Paymob and Shopify Join Forces to Accelerate Embedded Payments Opportunity in MENA
The Fintech Times
AUGUST 3, 2024
This will allow them to streamline the checkout process, ensuring customers don’t need to navigate an external payment gateway. In fact, research has shown that embedded payments increase conversions by 40 per cent. In turn, this will reduce friction points and increase conversions and decrease cart abandonment.
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